A Magical Christmas Shopping Experience

A Magical Christmas Shopping Experience

In this article by the Daily Gazette, reporter Karen Bjornland calls Wit’s End’s ornament loft “An eye-popping wonderland of Christmas tree decorations… brimming with ornaments for every interest and occasion: kittens and puppies, sushi and cupcakes, violins and saxophones, martinis and beer mugs, brides and babies.”

Owner Susan Hoffman says she initially did not aspire to be recognized as a "Christmas store," but she soon realized that holiday shopping could be her store's unique appeal, her "secret sauce.”

To delve deeper into the history of Wit's End and discover why this store has evolved into a cherished holiday tradition for shoppers from all corners of the Northeast and Canada, follow the link and read more!

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